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Factors that influence SEO - Ranking

Imagine, you need to buy a pair of shoes. Would you go to the ninth page of Google to buy them? 

According to a survey in 2020, 75% of netizens never scroll past the first page of search engines. Not because the brands beyond the first page are not good enough, but they lack a digital presence. ‘The best place to hide a dead body is page two of Google search results’ they say. It is true indeed. In the digital competition, the first found is the first won.  

Is your brand craving visibility in the vast digital world? You need look no further, you’re in the right place! Here’s a guide for you to understand what is SEO and how adopting an SEO strategy can change your business dynamics. So let’s dig in!

‘67% of marketers say SEO is the most effective marketing approach’

Brand visibility is the most heard phrase that needs no introduction. SEO is the best digital marketing strategy that boosts your business’s online presence through organic search results.

Although the principle aim of SEO is to improve your site’s ranking, the marketing techniques differ significantly. Take a look at these commonly used SEO techniques for instance.


Why is building an SEO-friendly website important?


A strong digital presence can provide excellent results.

SEO is the best strategy to achieve lasting results. A simple truth behind a website’s success is to create content that is SEO (user)-friendly as it enables people to read your content and make a quick connection. 

In today’s era, grabbing the attention of your audience is as difficult as selling the product itself. The SEO-friendly content enables the business to communicate at a personal level hence improves the brand reliability. Therefore, content that is brief, simple and creative gives you real-time and assured results.

What are the 5 basic factors that influence your SEO Ranking?


1. Optimized Content
2. Page Speed
3. Number of Backlinks
4. Mobile Friendliness
5. Meta Tags


Search Engine Optimization is a broader concept with several strategies, actions and the best-customized practices eventually improving site ranking. 

However, there are plenty of strategies or techniques used that could affect the site ranking. SEO ranking runs on the quality of the website while the “quantity-only approach” is the least preferred amongst marketers.

After setting up a website, search engines crawl, index and rank the content based on various factors that support the search results. 

For instance, there are two kinds of SEO: On-page and Off-page. Both On-page and Off-page SEO play a pivotal role in not only improving the SERPs (Search Engine Result Page) but also a lasting outcome. The On-page SEO emphases on the site’s speed, keyword presence, header text, title tags, Meta tags, headings and so on. Off-page SEO has nothing to do with the website. It’s like a voodoo doll that brings prospects to your website. 



When users want to find out information, they type words connected to what they’re searching for - we call them “keywords”. While indexing, Google checks and verifies the content based on the search-quality factors. They are:

Optimized content

Google algorithm(s) relies on the quality and quantity of keywords used. Keeping the content fresh, original and intact gives the user all the information that they require. Images and videos play a crucial role in optimizing the content. So adopting an all-encompassing content strategy can be a great advantage in your page-ranking.

Page Speed

A slow-loading page affects user’ experience and increases the bounce rate. No one wants to wait while a web page loads up!!

A Mobile version is ultimately considered for site-ranking in Google. Use mobile speed tools to increase the loading speed which triggers a better SEO-ranking. 

Number of Backlinks

Backlinks provides viewer confidence as it links one site to another.

Backlinking and social signals create a sense of trust among visitors. Google determines if your site is legitimate enough to rank higher. Set up an appropriate number of   Dofollow, Nofollow and internal links to improve the accuracy and quality of the website for improved visibility.

Mobile Friendliness

Mobiles are commonly used devices and their convenience marks an important factor to increase the SEO-ranking. Google prioritizes mobile-view over desktop-view. Don’t just show them your website. Make them experience every bit of it. Make your website more mobile responsive to take your audience on a business ride with you!

Meta tags are a must!

Meta tags are sneak-peaks of your content that appear on the page’s source code to grab a user’s attention. Meta tags include the page titles, keyword(s) attribute(s), meta description(s) which the user initially reads before diving into the website.

An ideal meta tag, when constructed creatively, summarizes the content in your webpage.


How can CassiXcom help?



At CassiXcom, we build a booming digital presence so your brand gets the attention it deserves. 

We employ tried and tested search engine optimization services that improve your chances of visibility whilst yielding assured long-term results. We prepare a distinct SEO strategy for your business where you can stay ahead of your competitors. We adhere to the principles of: providing result-based and ethical SEO services that help you turn your prospects to reliable customers (and loyal ones at that!)

Our team provides all-round support to your on-page and off-page SEO, analyzing every section in your website. We take up an approach that is tailored according to your business needs. We have hands-on experience in the latest and trusted SEO tools to evaluate the website, keyword research, analyze web traffic, website ranking, competitor analysis and; the provisional of additional services as required. 

We clear the path for you while you conquer the online market!


In Conclusion:

Investing in good-quality SEO service is familiarizing the brand with your potential audience. 

SEO boosts your brand’s visibility and helps you yield a much higher ROI. 

People no longer crave for mediocre media. Google, as the most trusted and used search engine, provides the best to its users. Remember that SEO takes time to win the race. Make sure to stay patient and yield effective results.

An investment in SEO is an investment in your future!

For top-notch On-page and Off-page SEO services, contact our Search Engine Optimization experts at CassiXcom right away!