Marketing is all about connecting to the right audience
The internet is man’s greatest invention since the wheel. We all know how important the internet is, in our day-to-day life.
The transformation of traditional to digital marketing has completely changed the way companies advertise brands. While traditional marketing is still being practiced today, modern-day marketers find digital marketing more accessible to build brand connectivity.
Whether you have a monthly advertising budget of 5,000/- or 500,000/-, you want to get the biggest bang for your buck. Just as importantly, you want to get the most of the money spent and time invested in your Ad campaigns.
Marketing is no longer only for “Big Business”. According to Small Business Statistics 2020 reports, 32 % of the companies invest only on Social Media, 25% invest in Online Marketing and 17% invest in SEO.
If you’re someone new to digital marketing, you must be overwhelmed with the number of advertising techniques like SEO, SEM, PPC, and on and on.
We have tried to take out some of the complexity by explaining some of the techniques below
No matter what business you are in, PPC is an unbeatable advertising proposition. An effective PPC campaign connects users, searching for products or services online with your brand.
Every time the user clicks on your ad, they’re most likely to be interested in your product/service and might become a prospect for your business. Isn’t it worth to pay per every click?
2. Social Media Advertising:
From brand awareness to buying and exchanging products, it’s all happening online. Social media platforms like Facebook, Instagram, Twitter, LinkedIn and so on. are excellent platforms to promote and market brands and businesses. Social Media Advertising depends on your market strategy, brand agenda and a host of other factors. Make sure to have an effective ad strategy and boost your posts to reach your target audience.
3. Email Advertising:
Emails are the most underrated advertising mechanism. However, Emails are one of the best ways to make direct communication with your prospects. Users only share their email addresses if they are interested.
You can personalize the email ad and send to promote, inform and educate, just like you would have done it in person. If you’re looking to expand your customer base and boost your ROI, invest in email advertising and wait for it to work its magic.
4. Video Ads:
Video Ads are frequently overlooked due to the perceived high costs of creating them. But, none of the ad channels can create the impact that a video creates.
Your Ads remain blunt and boring until you add a pinch of creativity to it. And Videos are the best format to do it!
No matter how creative your textual content is, it becomes very difficult to keep the user engaged. But, components like music, visuals and perhaps, a creative “storyline” will never fail to attract your consumer.
5. Search Engine Optimization (SEO) & Content:
SEO & Content are considered the bread & jam in Online advertising.
Content that complements SEO techniques can work wonders in optimizing your website. Content that is user-friendly boosts engagement and therefore helps you obtain long-term SEO benefits and lead generation capabilities.
Content Marketing along with SEO helps you build relationships while helping you reach your audience on a larger scale, increasing your site’s visibility. The higher you set the content-quality bar, the higher your SEO ranking.
Are you looking to boost your digital presence through online advertising but lack expertise? You’re in the right place.
CassiXcom is a new-generation Digital Marketing and IT services agency, providing a comprehensive range of services to help your business. Our team makes sure that you are one step closer to your customers and one step ahead of your competitors. Because your success is our goal as well!
Schedule an appointment and talk our experts to get yourself an unbeatable Ad strategy, today!