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Top 5 Benefits of Google Ads


‘’Nobody counts the number of ads you run; they just remember the impression you make’’- William Bernbach.

In the 21st century, the marketing landscape has gone through noticeable changes that have made marketing hustle-free and convenient for businesses of any size. More and more businesses are seeking Digital Marketing for its pocket-friendliness and assured results.
Paid Advertising, a very important component of Digital Marketing is the most preferred strategy for any kind of business these days.

Understanding the huge demand that Google has, and for its ‘giving the best to its users’ approach, Google has earned itself a powerful image.
Google AdWords gives you access to a huge audience and allows you to direct individuals to your website. Google AdWords enables small businesses to target the most interested audience or an entirely new audience.

Google AdWords offers the purest results as people are constantly searching for a product or service that are represented by “keywords” that you “bid” for. You can ensure your prospect is as niche as you like, allowing you to focus on target-specific customers, timeframes and customize your ad according to what they are looking for.

Brand awareness is an essential component that businesses of all sizes often lack these days. Unlike the traditional marketing approach, digital marketing has proven to be the most beneficial marketing method. How? Take a look at these top 5 benefits of Google Adwords.



1. Increases brand awareness:

Digital marketing, especially Google AdWords has transformed the way brands advertise. With Google Ads, brands can be directly found when the user researches the brand or its products/features on Google. Advertisers can also increase their customer base through the Google Display Network by targeting people on other websites. Hence, brand awareness is one among many benefits of Google Ads. Brand awareness is and always has been the “holy grail” for marketers. One has only to look at the AIDA model to understand that aware ness is the key to all that follows.

 2. Quicker than Search Engine Optimization (SEO):

If your goal is to improve your brand visibility while driving a powerful ROI, Google Ads perform miracles!
Imagine, you sell the best organic shampoo in the world. Never ignore the fact that you’re not the only company to offer this product in the vast digital ocean. Therefore, digital competition is inevitable and the organic search results of SEO might drain your patience. That’s when Google Ads come into the picture. With Google AdWords optimization you can improve your ad relevance and landing page experience with an impressive bid amount. So get ready to invite thousands of web traffic into your business.

3. Outrank your competitors:

We have all witnessed the brand fight between Mc Donald’s and Burger King. Google AdWords provides a not-so-nasty way to beat your competitors.
It shares an outrank report if any of your competitors have the same niche as yours. You can identify them and automate bidding strategies to adjust your bid to outrank the specified competition in the auction. Therefore, with Google Ads, you not only advertise to promote your products or services but also to outrank your fellow contenders.

4. Boost your Ad visibility to a high-quality audience:

Not every person who looks at your ad buys your product. Right? In fact, according to Search Engine Land, 70-80% users ignore sponsored search results.
With Google AdWords, it is possible to reach the audience who are most likely interested in buying your products. You need to choose an automated bid paid ad strategy, based on the previous conversion data such as location, device, model, browser, time of the day and others. Relying on Google is not a bad idea, isn’t it?

5. Test & let the best win:

Google AdWords provides an option to test and experiment on the changes and extensions to your products and test if the strategy actually worked or not. You can experiment with one change at a time and run a test over a period of time. The algorithm delivers verified results and checks if you obtained the desired results. It’s that convenient!

Are you looking to get a paid ad strategy to your business? You’re in the right place!
Our full-service Digital Marketing Agency offers an array of services that helps your business to reach heights with absolutely no risk of falling down. Talk to our experts to smoothen your path in this digital era.